<aside> 🖊️ Presenting our first-ever company values.

These are words that embody everything that has made us great in the past, and everything we want to continue to be in the future.



We’re here to make things that are exceptional.

The world has enough noise. Everything we create is designed to be a counterpoint. We achieve that by making things that are beautiful, useful, entertaining, or human. Craft is the key to that promise. From our internal presentations to our finished work, it shows up in everything we touch. It’s why we call ourselves a studio, not an agency.

Digital Fluency

We all speak a second language.

From our early days as a company that only made digital experiences, our team has always been technically-savvy, fluent in Internet culture, and keenly aware of how various digital platforms and trends are evolving. These days, our creative output is more varied, but we still look for that digital-first sensibility in everyone we hire, and our clients look for it from us. Whether it manifests in the work, a deep understanding of the context in which that work will be consumed, or a mastery of the digital tools that bring it to life, an ability to speak that language will always be a key part of what makes us us.


You are here for a glorious window of time.

You are here for a glorious window of time. It might be two years, it might be ten, so make it count. Work is only fun when teams are thriving and happy, so be great in a team. Be the person whose presence generates serotonin instead of stress. Tell others when they're doing well. Leverage your power to support your peers. Remember that it's free to say thank you.  Share the good energy. Leave your ego at the door. Make that window of time as glorious as you can, for yourself and for everyone around you.


Honesty is a gift and a practice.

A culture of individual excellence and personal growth has to be underpinned by honest feedback. Honesty requires us to embrace difficult conversations, to get comfortable with saying that something isn't good enough (and being open to hearing it), to be vulnerable about our own shortcomings, and to listen to each other with humanity and empathy. Being honest isn’t always easy, but we all owe it to each other. After all, feedback you don't give just becomes gossip.


Change isn’t just in the water. It is the water.